Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

O*NET reports this occupation under titles such as: Communications Director; Communications Manager; Community Relations Director; PR Director (Public Relations Director); Public Affairs Director

Tasks

• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Assign, supervise, and review the activities of public relations staff.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Develop, implement, or maintain crisis communication plans.
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
• Manage communications budgets.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
• Observe and report on social, economic, and political trends that might affect employers.
• Draft speeches for company executives and arrange interviews and other forms of contact for them.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
• Respond to requests for information about employers' activities or status.
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.

Knowledge

• Communications and Media
• English Language
• Administration and Management
• Sales and Marketing
• Customer and Personal Service
• Administrative
• Law and Government
• Sociology and Anthropology

Skills

• Speaking
• Reading Comprehension
• Active Listening
• Writing
• Critical Thinking
• Active Learning
• Monitoring
• Learning Strategies

Abilities

• Oral Expression
• Oral Comprehension
• Written Comprehension
• Written Expression
• Fluency of Ideas
• Problem Sensitivity
• Speech Recognition
• Speech Clarity
• Originality
• Deductive Reasoning
• Inductive Reasoning
• Near Vision
• Information Ordering
• Category Flexibility
• Selective Attention