Merchandise Displayer

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

O*NET reports this occupation under titles such as: Decorator; Display Associate; Display Decorator; Display Specialist; In-Store Marketing Associate; Merchandiser; Visual Merchandiser (VM); Visual Merchandising Specialist

Tasks

• Plan commercial displays to entice and appeal to customers.
• Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
• Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
• Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
• Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.
• Maintain props, products, or mannequins, inspecting them for imperfections, doing touch-ups, cleaning up after customers, or applying preservative coatings as necessary.
• Develop ideas or plans for merchandise displays or window decorations.
• Assemble or set up displays, furniture, or products in store space, using colors, lights, pictures, or other accessories to display the product.
• Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
• Select themes, lighting, colors, or props to be used.
• Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
• Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
• Collaborate with others to obtain products or other display items.
• Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
• Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.

Knowledge

• Customer and Personal Service
• Sales and Marketing
• English Language
• Administration and Management

Skills

• Active Listening
• Speaking
• Critical Thinking
• Reading Comprehension

Abilities

• Visualization
• Oral Comprehension
• Oral Expression
• Speech Clarity
• Fluency of Ideas
• Manual Dexterity
• Speech Recognition
• Originality
• Deductive Reasoning
• Information Ordering
• Category Flexibility
• Finger Dexterity
• Trunk Strength
• Near Vision
• Far Vision
• Visual Color Discrimination
• Problem Sensitivity
• Extent Flexibility
• Written Comprehension
• Written Expression
• Inductive Reasoning
• Arm-Hand Steadiness
• Multilimb Coordination
• Static Strength
• Stamina
• Gross Body Coordination