Marketing Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

O*NET reports this occupation under titles such as: BD Director (Business Development Director); BD Manager (Business Development Manager); Brand Manager; Market Development Executive; Market Development Manager; Marketing Communications Manager; Marketing Coordinator; Marketing Director; Product Manager; Product Marketing Manager

Tasks

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Initiate market research studies, or analyze their findings.
• Compile lists describing product or service offerings.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
• Conduct economic or commercial surveys to identify potential markets for products or services.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Knowledge

• Sales and Marketing
• English Language
• Customer and Personal Service
• Communications and Media
• Administration and Management
• Administrative
• Personnel and Human Resources
• Education and Training

Skills

• Active Listening
• Speaking
• Reading Comprehension
• Critical Thinking
• Active Learning
• Monitoring
• Writing
• Learning Strategies
• Mathematics

Abilities

• Oral Expression
• Fluency of Ideas
• Oral Comprehension
• Written Comprehension
• Written Expression
• Originality
• Problem Sensitivity
• Deductive Reasoning
• Inductive Reasoning
• Speech Recognition
• Speech Clarity
• Near Vision
• Information Ordering
• Category Flexibility
• Mathematical Reasoning
• Number Facility
• Flexibility of Closure