Marketing Analyst

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

O*NET reports this occupation under titles such as: Business Development Specialist; Communications Consultant; Communications Specialist; Content Strategist; Market Analyst; Market Research Analyst; Market Research Consultant; Market Research Specialist; Market Researcher; Marketing Research Coordinator

Tasks

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Seek and provide information to help companies determine their position in the marketplace.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure and assess customer and employee satisfaction.
• Monitor industry statistics and follow trends in trade literature.
• Direct trained survey interviewers.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Forecast and track marketing and sales trends, analyzing collected data.

Knowledge

• English Language
• Sales and Marketing
• Administration and Management
• Customer and Personal Service

Skills

• Reading Comprehension
• Active Listening
• Writing
• Critical Thinking
• Speaking
• Active Learning
• Mathematics
• Monitoring

Abilities

• Oral Comprehension
• Written Expression
• Fluency of Ideas
• Deductive Reasoning
• Inductive Reasoning
• Written Comprehension
• Oral Expression
• Near Vision
• Speech Clarity
• Problem Sensitivity
• Information Ordering
• Category Flexibility
• Originality
• Speech Recognition
• Mathematical Reasoning
• Number Facility
• Flexibility of Closure
• Selective Attention