Staff role

Grant Writer / Content

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

O*NET reports this occupation under titles such as: Advertising Copywriter; Advertising Writer; Author; Content Marketing Writer; Copywriter; Freelance Copywriter; Freelance Writer; Search Engine Optimization Copywriter (SEO Copywriter); Web Content Writer; Writer

Tasks

  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Present drafts and ideas to clients.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
  • Vary language and tone of messages based on product and medium.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Plan project arrangements or outlines, and organize material accordingly.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Work with staff to develop script, story, or advertising concepts.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.

Knowledge

  • English Language
  • Communications and Media
  • Administrative

Skills

  • Writing
  • Reading Comprehension
  • Active Listening
  • Speaking
  • Critical Thinking
  • Active Learning

Abilities

  • Written Expression
  • Written Comprehension
  • Oral Comprehension
  • Oral Expression
  • Fluency of Ideas
  • Originality
  • Speech Clarity
  • Near Vision
  • Speech Recognition
  • Inductive Reasoning
  • Deductive Reasoning
  • Category Flexibility
  • Selective Attention
  • Problem Sensitivity
  • Information Ordering

This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

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