Staff role
Grant Writer / Content
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
O*NET reports this occupation under titles such as: Advertising Copywriter; Advertising Writer; Author; Content Marketing Writer; Copywriter; Freelance Copywriter; Freelance Writer; Search Engine Optimization Copywriter (SEO Copywriter); Web Content Writer; Writer
Tasks
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Present drafts and ideas to clients.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Vary language and tone of messages based on product and medium.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
- Plan project arrangements or outlines, and organize material accordingly.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Work with staff to develop script, story, or advertising concepts.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
Knowledge
- English Language
- Communications and Media
- Administrative
Skills
- Writing
- Reading Comprehension
- Active Listening
- Speaking
- Critical Thinking
- Active Learning
Abilities
- Written Expression
- Written Comprehension
- Oral Comprehension
- Oral Expression
- Fluency of Ideas
- Originality
- Speech Clarity
- Near Vision
- Speech Recognition
- Inductive Reasoning
- Deductive Reasoning
- Category Flexibility
- Selective Attention
- Problem Sensitivity
- Information Ordering
This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.