Demonstrators / Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

O*NET reports this occupation under titles such as: Brand Ambassador; Demo Specialist (Demonstration Specialist); Demonstrator; Event Specialist; Field Merchandiser; Food Demonstrator; In Store Demonstrator; Merchandiser; Product Ambassador; Product Demonstrator

Tasks

• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
• Sell products being promoted and keep records of sales.
• Keep areas neat while working and return items to correct locations following demonstrations.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
• Suggest specific product purchases to meet customers' needs.
• Research or investigate products to be presented to prepare for demonstrations.
• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
• Identify interested and qualified customers to provide them with additional information.
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
• Transport, assemble, and disassemble materials used in presentations.
• Practice demonstrations to ensure that they will run smoothly.
• Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
• Instruct customers in alteration of products.
• Work as part of a team of demonstrators to accommodate large crowds.

Knowledge

• Customer and Personal Service
• Sales and Marketing
• English Language
• Food Production
• Public Safety and Security

Skills

• Active Listening
• Speaking
• Reading Comprehension
• Writing
• Critical Thinking
• Monitoring

Abilities

• Oral Comprehension
• Oral Expression
• Speech Clarity
• Speech Recognition
• Deductive Reasoning
• Near Vision
• Written Comprehension
• Written Expression
• Problem Sensitivity
• Inductive Reasoning
• Information Ordering
• Category Flexibility
• Selective Attention