Leadership role

Director of Outreach

Directs an organization's work to reach and engage the communities and people it serves.

Reporting and scope

Usually reports to the Director of Programs, Chief Program Officer or Executive Director / CEO. Authority covers the outreach team and the work of connecting people with services.

Core responsibilities

Plans outreach to underserved or eligible populations
Supervises outreach workers, navigators or community health workers
Builds referral partnerships with agencies, schools and clinics
Tracks contacts, enrollments and demographics for grant reporting
Recruits and trains outreach volunteers
Adapts materials for language and cultural fit

How it differs

Director of Community Relations manages partner and public relationships rather than enrollment into services. Director of Admissions decides admissions. Director of Marketing uses paid channels. Director of Outreach is field-based and service-oriented.

By organization size

In small organizations outreach is often done by program employees. Larger health and social service organizations fund outreach teams through grants and government contracts.

Filings from the last five years mapped to this role commonly report titles such as: Director of Outreach; Outreach Director; Community Outreach Director; Dir of Outreach; Director Outreach; DIr. of Outreach

Related roles

Roles this description compares with Director of Outreach, or that compare themselves with it.

Director of Community Relations: Directs an organization's relationships with its local community, including partners, neighbors, civic groups and local officials.
Director of Admissions: Directs the recruitment, selection and enrollment of students, residents or clients into an institution or program.
Director of Marketing: Directs an organization's marketing, promoting its programs, services, events or earned-income products to the people it wants to reach.
Director of Volunteer Services: Recruits, trains and coordinates an organization's volunteers.

See what this role pays

Median reported total compensation, nationally: $122,000. Based on 279 IRS Form 990 filings, fiscal years 2021–2025.

This median spans organizations of every budget size and sector, so it will not match a benchmark for one organization.

Benchmark pay for this role

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