Leadership role
Director of Outreach
Directs an organization's work to reach and engage the communities and people it serves.
Reporting and scope
Usually reports to the Director of Programs, Chief Program Officer or Executive Director / CEO. Authority covers outreach staff and the work of connecting people with services.
Core responsibilities
- Plans outreach to underserved or eligible populations
- Supervises outreach workers, navigators or community health workers
- Builds referral partnerships with agencies, schools and clinics
- Tracks contacts, enrollments and demographics for grant reporting
- Recruits and trains outreach volunteers
- Adapts materials for language and cultural fit
How it differs
Director of Community Relations manages partner and public relationships rather than enrollment into services. Director of Admissions decides admissions. Director of Marketing uses paid channels. Director of Outreach is field-based and service-oriented.
By organization size
In small organizations outreach is often done by program staff. Larger health and social service organizations fund outreach teams through grants and government contracts.
Filings from the last five years mapped to this role commonly report titles such as: Director of Outreach; Outreach Director; Community Outreach Director; Dir of Outreach; Director Outreach; DIr. of Outreach