Leadership role

Director of Alumni Relations

Directs an institution's programs for engaging its alumni.

Reporting and scope

Usually reports to the Director of Advancement or a VP of Development / Advancement. Authority covers alumni programs, the alumni association and alumni volunteer structures.

Core responsibilities

  • Plans reunions, regional events and alumni programs
  • Supports the alumni association board and class or chapter volunteers
  • Maintains alumni records and contact data with advancement services
  • Builds alumni participation in the annual fund with the development team
  • Runs alumni communications such as newsletters and online community
  • Connects alumni with students through mentoring and career programs

How it differs

Director of Advancement and Director of Development own fundraising goals; Director of Alumni Relations owns engagement and participation, which feeds giving. Membership Director serves dues-paying members rather than former students.

By organization size

In small schools this is often a one-person role, sometimes combined with the annual fund. Large universities run alumni relations as a department with regional and affinity staff, sometimes through a separately incorporated alumni association.

Filings from the last five years mapped to this role commonly report titles such as: Director of Alumni Relations; Alumni Director; Director of Alumni; Director of Alumni Service; Director of Alumni/Development; Director, Alumni Relations

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